Personal Brand & Positioning
What is earned media value and how is it different from paid media?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Earned media has a hard dollar value: the Swift-Kelce relationship generated an estimated $331 million in earned media value for the Chiefs, roughly the size of a large brand's entire annual media budget. source →
02Ryan reframes the NOBULL/TB12/Brady Brand merger as the largest influencer marketing buy in US history: NOBULL bought distribution of Brady's earned media, not just two companies. source →
In their words
What was actually said
I also notice PR in general, public relations, which is the goal of public relations is to get earn media. So if the chiefs in particular had wanted to run ads to get their awareness higher and take some more tickets, some more merchandise, the overall value of the brand, if they would run ads that this is the value that Taylor Swift's and Travis Kelsey's relationship and the media attention is guarded $331 million in earned media value $331 million.
The episodes