Social Media Strategy
Which CBD brand signed the first MLB sponsorship deal?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01MLB's Charlotte's Web deal is the first mainstream league sponsorship for a hemp/CBD brand, and the products carry NSF Certified for Sport status so they won't trigger athlete drug tests. source →
02CBD marketers still can't run ads on major platforms, so a league-level sponsorship is a signal the category is being legitimized. source →
In their words
What was actually said
Yeah, because when you see That logo and The breadth and depth of the sponsorship and how wide it goes. I think right. It's gonna be interesting how I don't know the sentiment around all these products start to dissipate a bit You could CBD feels so like hippie-dippy.
The episodes