Personal Brand & Positioning
Why are data companies paying consumers for their personal data?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Data companies are now openly paying for first-party data with rewards, iPods, trips and discounts — consumers who already give data away for free can at least get something back. source →
In their words
What was actually said
A lot of the big companies, the big three, I supposedly aren't very favorable with this. I think because they're, I think concerned yet another player in the market with data and other thing. I think it's more competition thing than maybe true concern for the consumer because, look, like you said, consumers have been giving it up for free and not even knowing it for, you know, for the average consumer, not knowing it.
The episodes