Social Media Strategy
Why did Kraft rebrand Macaroni & Cheese to Mac & Cheese?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Kraft renamed Kraft Macaroni & Cheese to Kraft Mac & Cheese to match how customers actually talk about it, with single-blue packaging and a redesigned dripping-cheese noodle smile. source →
02Kraft Mac & Cheese's tie-in with Netflix's The Adam Project shows how brands buy reach inside ad-free streaming through organic partnerships instead of 30-second spots. source →
In their words
What was actually said
Hey, it's how people talk about it. When do you make sense? I'm gonna have some craft macaroni and cheese No, I'm having a mac and cheese.
Yes, much cheaper This is like by the time it releases it will be like one-tenth of a gallon Look at that There we go. What do you think about craft mac and cheese is partnered with netflix to promote the new film the atom project.
The episodes
2 episodes answer this
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