Personal Brand & Positioning
How can brands get real ROI from charity events and product placement?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Brands can earn organic ROI by putting real product in the hands of trusted practitioners — the donated grill will be cooked on all summer and prompt buyers to ask about it. source →
02Ryan's GVL Hustle model: run a networking event, give the proceeds to charity, and match what's raised — he grew it from two people in a co-work space to the fastest-growing agency events in the region. source →
In their words
What was actually said
So in him saying, trust the process, you just got to trust like you got to keep being like real always going to be staying real like if you're not fake. Like so you have to even when you're getting your head taken off, even when you do this giant charity and you don't make a lot of money, even when things are just that you got to stay the damn course.
The episodes