Personal Brand & Positioning
Why should entrepreneurs build multiple income streams?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Build multiple income streams before you need them: when Fit Body Boot Camp lost 200 franchise locations in 2020, the Truelean supplement company's immune product hockey-sticked on Amazon and kept the business afloat. source →
02Build multiple income streams so that when one dries up another can hockey stick, as Bedros's supplement company did when Fit Body Boot Camp gyms shut down. source →
In their words
What was actually said
That thing went on Amazon and just started blowing up. So there's so much to be said about creating multiple income streams because when one stream dries up, you've got another stream that might hockey stick and really keep you afloat. And so I've had the good fortune, obviously, over the years to build many income streams by investing in companies, apparel companies, software, et cetera.
The episodes
2 episodes answer this
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