Social Media Strategy
How is McDonald's using its mobile app to reach Gen Z?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01McDonald's is running a virtual summer camp with deals and menu hacks exclusively inside its mobile app, treating the app as its main route to Gen Z. source →
In their words
What was actually said
McDonald's meanwhile is staking out a virtual camp in their mobile app McDonald's this month is bringing a virtual camp experience that features a variety of deals Menu hacks and other programming exclusively to its mobile app Uh, the virtual camp experience is another indication that the fast food chain views its mobile app as a linchpin to winning the hearts of Gen Z This is a huge effort for them I think this is fun.
The episodes