Social Media Strategy
What marketing strategy did Crumbl use on Instagram and TikTok?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Treat TikTok as your outreach platform and Instagram as your nurturing platform; drive traffic from TikTok to Instagram, a lead magnet, or an email sequence rather than trying to grow inside Instagram alone. source →
02In the early days the founders responded to every single comment and message on Instagram and Facebook, which turned customers into organic micro-influencers who tagged friends. source →
In their words
What 2 people actually said
So anyway, we opened that first franchise. And we use, we finally started to listen to some of our customers and they said we want more flavors. We want more cookies or more options.
That's how we started and then we always had our chocolate chip and chilled sugar making a total of six cookies and that model has just been awesome for us because it's like Christmas every Sunday night when we post about our new flavors because we're getting a return rate of once to two times weekly from our customers.
Well, people hate Instagram. And it's because they're using it incorrectly. So Instagram is a nurturing platform where TikTok is an outreach platform.
The episodes
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