Topic

Content Strategy

260 episodes. 110 operators. Every line below is a verified passage from the transcript.

260Episodes

110Operators

24Verified quotes

224Questions answered

The episodes

Generation AI: Why Coding, College Degrees and Slow CEOs Are on the Clock with Matt Britton

The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

Podcast Advertising Is About to Change Everything | Jeff Umbro

How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

The Science of Going Viral: Why Storytelling Beats Algorithms and AI

How Brands Turn Customers Into Their Best Marketers | Luke Yarnton

From Finance to Netflix: Chris Allen on Influence, Sales, and Startups

How a Viral Congressional Trading Tracker Became a $1B+ Fintech Business | Autopilot

How Premium Brands Create Demand Without Cutting Their Prices | Tom La Vecchia

The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy

The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande

AI Is Lowering the Cost to Build Wealth—Here’s How to Take Advantage with Scott Clary

Personal Branding Isn’t Dead: How It Still Drives Real Income in 2026 with Ashley Stahl

How to Build a Website That Actually Converts With Sam Dunning

Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids

Questions answered on content strategy

In their words

And if we think about our ideal customer, every time they open up the app that we're trying to reach them on, whether it's Instagram, TikTok, YouTube, Facebook, there's probably 150,000 pieces of content it could see to that individual based upon all of the people that they follow, all of the content they've engaged with.

Brendan Kane · How to Go Viral on Social Media Now with Brendan Kan (26:26)

I had a budget of about $8,000 a month that I was spending on contractors contractors for SEO content. And I started to give at the time GPT three one of the AIs the same projects and it would write better content than some of my contractor writers. And I went, oh no, like the world is about to change and I don't think people realize what's happening.

Rob Lennon · Discover the Secrets of AI and ChatGPT with Rob Lenn (4:58)

But just going, hey, write a blog post about SEO using chat GPT, I mean, like that's not going to be any different because anyone could do that. Right. The differentiation is going to be the nuance and the creativity made with which you generate content from it.

Ryan Alford · The Week of March 17, 2023 Marketing and Business Ne (8:15)

So with a relationship-centered algorithm, like Instagram, it really exposes the flaws in a lot of people's content creation, because if you're not creating content that people want to engage with, that people actually interact with, yeah, Instagram is going to be really hard for you.

Kenda Laney · Organic Conversions Across Platforms with Kenda Lane (16:44)

We're going to start posting, we're going to start pushing Instagram reels and like short form content.

Pace Morby · Pace Morby - Investor, Developer, Creative Finance W (51:59)

All they do for a living is pay attention to what the platforms are doing and how the algorithms are working and what the best way to get 50,000 views instead of four views, the best way to get a million views instead of 100,000 views on every platform.

Gary Vaynerchuk · How to Actually Build Brand and Sales In the New Soc (22:33)

Honda Civic tour expands beyond live shows with TikTok videos from future X Honda's bring back its yearly summer concert series with a new format to reach fans through live shows and content on TikTok.

Christina Rose Yasi · Weekly Marketing and Advertising News July 29, 2022: (16:16)

One trend that I'm really happy about on both Instagram Reels and TikTok that I'm seeing is that I feel like music centric content is performing well.

Cassie Petrey · Cassie Petrey Reveals Secrets on The Music Industry, (0:44)

Yeah, so most of my content is out on, it would be on Instagram, so it's, Jen Larson on Instagram is also getting this official on TikTok.

Jen Larson · TikTok Sensation and Authentic Male Dating Coach wit (27:43)

We'll be unique to your channel unlike channel names because you can have repeat channel names And it'll directly connect people to all of your other content.

Christina Gassi · Kraft wants McDonalds to Add Mac & Cheese to the Big (12:38)

If you're writing a newsletter, a blog post, social media posts, content for your website, emails, there's two pieces to it.

Jay Schwedelson · Jay Schwedelson's Game-Changing Tactics for Email, (14:33)

But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day.

Ishveen Jolly · The Future of Influencer & Athlete Marketing with Is (14:01)

What comes up again and again

On Instagram, photos are still the most posted format at 42% and carousels at 26%, yet Reels generate the most reach — Ryan's read is that Instagram is deliberately rewarding Reels to compete with TikTok, so creators should post Reels for distribution. (New Report Shows That Reels Generate the)
Content, not cash, is the modern growth lever: you don't need money to create content, but every company needs content to acquire customers, and TV, YouTube or TikTok are all just distribution platforms. (Sipping Wisdom With Kyle Cooke: Balancin)
Crayola's organic YouTube views jumped more than 40x in April versus its average monthly Q4 2022 performance, and it's extending that content strategy to Pinterest and TikTok to reach Gen Alpha, who watch YouTube and Shorts rather than other social channels. (The Week of June 23, 2023 Marketing and )
Use TikTok's hashtag filter for most-liked content in the last three to six months, plus its SEO search phrases, then take those keywords to Instagram and read the comments for real questions. (Why Personal Branding Should Come AFTER )
Treat AI as a tool, not a solution. Platforms are already de-ranking 100% AI-driven content in adjacent channels like SEO and email, and nobody knows yet how YouTube, Instagram or TikTok will treat it. (How to Go Viral on Social Media Now with)
Music-centric content — singing, playing instruments, sharing a new song — now performs well on Instagram Reels and TikTok, where three or four years ago you had to sneak music into content. (Cassie Petrey Reveals Secrets on The Mus)
An Emplifi report says Reels longer than 90 seconds get twice the median video views of TikTok, and Reels deliver six times the reach of Stories - yet advertisers posted five times more Stories than Reels in 2023. (The Week of January 5, 2024 Marketing an)
YouTube is expanding Shorts and in-feed ads into video reach campaigns using AI, and YouTube Select will be compatible with Shorts to pair ads with trending content. (The Week of May 5, 2023 Marketing and Bu)
TikTok's algorithm is driven primarily by watch time — if people finish and share your video you get reach, so the fix for low views is more interesting content, not blaming the algorithm. (Organic Conversions Across Platforms wit)
Treat TikTok as your outreach platform and Instagram as your nurturing platform; drive traffic from TikTok to Instagram, a lead magnet, or an email sequence rather than trying to grow inside Instagram alone. (Organic Conversions Across Platforms wit)

Questions this topic answers

All 260 episodes

Search within

Sep 29, 2026

What kind of content works best for musicians on Instagram Reels and TikTok?

Does Instagram Reels perform better than TikTok for branded video content?

Does posting TikTok videos with the watermark hurt your Instagram Reels reach?

What are the best content formats to use on Instagram and TikTok?

Is self-publishing better than traditional publishing?

How many views should my content get based on my follower count?

What marketing strategy did Crumbl use on Instagram and TikTok?

How is WordPress using AI in content creation and SEO?

All 260 episodes

Matt Britton on Generation AI, Coding and Slow CEOs

The End of Traditional SEO: Getting Found in the AI Era

Earned Media and AI Search with Brett Farmiloe

Podcast Advertising Is About to Change | Jeff Umbro

How One Book Generated $7M in Sales | Chandler Bolt

Steve Pratt on Earning Attention and Creative Bravery

Brendan Kane on the Science of Going Viral

Turning Customers Into Your Best Marketers | Luke Yarnton

Chris Allen on Netflix Fame, Sales, and Startup Pivots

Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot

AP x Swatch: How Luxury Brands Create Demand Now

Building Predictable Revenue Systems with Josh Troy

The Business of NIL with Justin J. Giangrande

Scott Clary on Using AI to Build Wealth Faster

Personal Branding in 2026: Credibility vs. Authority

How to Build a Website That Converts With Sam Dunning

Build the Business First, Then the Personal Brand

Jon Davids: Build a Movement, Not a Marketing Funnel

Josh Pate on Building the No. 1 College Football Show

Email Marketing That Still Works in an AI World

Podcasting's Next Era with Jeff Umbro

How Crumbl Cookies Grew to 500+ Stores

Brevin Galloway on D1 Basketball, NIL and Mental Health

WordPress VIP CEO on AI, SEO and Owning Your Content

Jesse Palmer on Longevity, Prep and The Bachelor

BetMGM CMO on AI, Jon Hamm and Make It Legendary

PR That Works Now: Earned Media, SEO and AI

The Future of PR: Earned Media and AI Visibility

Brendan Kane on How to Actually Go Viral on Social Media

Gen Alpha, AI Agents and the End of Prompt Engineering

Right About Now Evolves: Collectibles on SI Launches

Big Badasses in Business: Buffer, Crumbl, Merriman & More

Influencer ROI, Attention Arbitrage and Tax Strategy

Turning Followers into Brand Ambassadors: Luke Yarnton

Chris Allen on Netflix's Million Dollar Secret

Jason Koonce on Sports Cards, Grading and Live Selling

Agent Store, Robotaxis and Apple's Innovation Problem

Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here

Tariffs, AI Teams, Crypto and the Trading Card Boom

Ishveen Jolly on Athlete and Influencer Sponsorships