Topic
Content Strategy
258 episodes. 110 operators. Every line below is a verified passage from the transcript.
And if we think about our ideal customer, every time they open up the app that we're trying to reach them on, whether it's Instagram, TikTok, YouTube, Facebook, there's probably 150,000 pieces of content it could see to that individual based upon all of the people that they follow, all of the content they've engaged with.
I had a budget of about $8,000 a month that I was spending on contractors contractors for SEO content. And I started to give at the time GPT three one of the AIs the same projects and it would write better content than some of my contractor writers. And I went, oh no, like the world is about to change and I don't think people realize what's happening.
But just going, hey, write a blog post about SEO using chat GPT, I mean, like that's not going to be any different because anyone could do that. Right. The differentiation is going to be the nuance and the creativity made with which you generate content from it.
So with a relationship-centered algorithm, like Instagram, it really exposes the flaws in a lot of people's content creation, because if you're not creating content that people want to engage with, that people actually interact with, yeah, Instagram is going to be really hard for you.
We're going to start posting, we're going to start pushing Instagram reels and like short form content.
All they do for a living is pay attention to what the platforms are doing and how the algorithms are working and what the best way to get 50,000 views instead of four views, the best way to get a million views instead of 100,000 views on every platform.
Honda Civic tour expands beyond live shows with TikTok videos from future X Honda's bring back its yearly summer concert series with a new format to reach fans through live shows and content on TikTok.
One trend that I'm really happy about on both Instagram Reels and TikTok that I'm seeing is that I feel like music centric content is performing well.
Yeah, so most of my content is out on, it would be on Instagram, so it's, Jen Larson on Instagram is also getting this official on TikTok.
We'll be unique to your channel unlike channel names because you can have repeat channel names And it'll directly connect people to all of your other content.
If you're writing a newsletter, a blog post, social media posts, content for your website, emails, there's two pieces to it.
But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day.
- On Instagram, photos are still the most posted format at 42% and carousels at 26%, yet Reels generate the most reach — Ryan's read is that Instagram is deliberately rewarding Reels to compete with TikTok, so creators should post Reels for distribution. (New Report Shows That Reels Generate the)
- Content, not cash, is the modern growth lever: you don't need money to create content, but every company needs content to acquire customers, and TV, YouTube or TikTok are all just distribution platforms. (Sipping Wisdom With Kyle Cooke: Balancin)
- Crayola's organic YouTube views jumped more than 40x in April versus its average monthly Q4 2022 performance, and it's extending that content strategy to Pinterest and TikTok to reach Gen Alpha, who watch YouTube and Shorts rather than other social channels. (The Week of June 23, 2023 Marketing and )
- Use TikTok's hashtag filter for most-liked content in the last three to six months, plus its SEO search phrases, then take those keywords to Instagram and read the comments for real questions. (Why Personal Branding Should Come AFTER )
- Treat AI as a tool, not a solution. Platforms are already de-ranking 100% AI-driven content in adjacent channels like SEO and email, and nobody knows yet how YouTube, Instagram or TikTok will treat it. (How to Go Viral on Social Media Now with)
- Music-centric content — singing, playing instruments, sharing a new song — now performs well on Instagram Reels and TikTok, where three or four years ago you had to sneak music into content. (Cassie Petrey Reveals Secrets on The Mus)
- An Emplifi report says Reels longer than 90 seconds get twice the median video views of TikTok, and Reels deliver six times the reach of Stories - yet advertisers posted five times more Stories than Reels in 2023. (The Week of January 5, 2024 Marketing an)
- YouTube is expanding Shorts and in-feed ads into video reach campaigns using AI, and YouTube Select will be compatible with Shorts to pair ads with trending content. (The Week of May 5, 2023 Marketing and Bu)
- TikTok's algorithm is driven primarily by watch time — if people finish and share your video you get reach, so the fix for low views is more interesting content, not blaming the algorithm. (Organic Conversions Across Platforms wit)
- Treat TikTok as your outreach platform and Instagram as your nurturing platform; drive traffic from TikTok to Instagram, a lead magnet, or an email sequence rather than trying to grow inside Instagram alone. (Organic Conversions Across Platforms wit)
What kind of content works best for musicians on Instagram Reels and TikTok?
Cassie Petrey Reveals Secrets on The Music Industry, FifDoes Instagram Reels perform better than TikTok for branded video content?
The Week of January 5, 2024 Marketing and Business News:Does posting TikTok videos with the watermark hurt your Instagram Reels reach?
Weekly Marketing and Advertising News, October 1, 2021:What are the best content formats to use on Instagram and TikTok?
How to Go Viral on Social Media Now with Brendan KaneIs self-publishing better than traditional publishing?
How One Book Generated $7M in Sales | Selfpublishing.comHow many views should my content get based on my follower count?
Why Personal Branding Should Come AFTER You Build a RealWhat marketing strategy did Crumbl use on Instagram and TikTok?
Sawyer Hemsley - Cookie Crumbl: Organic Micro InfluencinHow is WordPress using AI in content creation and SEO?
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