Personal Brand & Positioning
Why is TikTok considered the new music video?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Music-centric content — singing, playing instruments, sharing a new song — now performs well on Instagram Reels and TikTok, where three or four years ago you had to sneak music into content. source →
02Treat short-form vertical video as the new music video: refusing to make TikToks today is the equivalent of refusing to make an MTV video 20 years ago. source →
In their words
What was actually said
That zippercrooter.com slash zip zippercrooter.com slash zip. One trend that I'm really happy about on both Instagram Reels and TikTok that I'm seeing is that I feel like music centric content is performing well. I'm seeing a lot of and not like music videos, but people singing, people playing instruments or sharing a new song.
The episodes