Product & Innovation
Does cancel culture actually hurt brands?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Cancel culture threats are softer than they look: roughly 50% of consumers say they'll stop using a brand, but only about 25% actually change behavior because brand loyalty wins out. source →
02Authenticity is the deciding factor in surviving cancel culture. Barry argues audiences generally forgive people who are genuinely honest about a mistake. source →
In their words
What 2 people actually said
The challenge is to I think really decide what you stand for, what you truly believe in, and then how you leverage that given the fact that so many people seem to care about that these days. Ultimately, cancel culture is something that we will have to learn to live with, right? Brands and people will need to understand and manage their way through it.
But they have a an article out that's about This notion because we've all this talk about cancel culture And everybody's like okay, just hurting brands like if they say things they do things and if you ask people If you know something that was perceived to be maybe something they would get canceled over sure about half people say Yeah, I will cancel them.
The episodes
2 episodes answer this
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