Social Media Strategy
How did Crumbl Cookies get started?
Answered independently in 3 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Crumbl started as a college side hustle built on grandma's recipe plus delivery apps like DoorDash and GrubHub, not culinary training. source →
02Crumbl's marketing began with the product's container — pink boxes chosen because they were soft, energized and attractive to their soccer-mom audience — plus answering every comment and DM on Instagram and Facebook until customers tagged friends for them. source →
In their words
What was actually said
So together, I think, first of all, we have an amazing partnership where our skills help each other. How the marketing started is it all came down to the packaging and the experience of what our product was placed in. And that was our pink boxes, which you referred to just in the short time that we've been talking.
The episodes
3 episodes answer this
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