How did Good Ranchers get started?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Quality is the business plan: Good Ranchers deliberately increased product quality and accepted lower margins early on because repeat purchases, not one-time sales, build a food brand. source →
02COVID demand made 2020 profitable and self-funded the move online; Good Ranchers has never raised outside money. source →
03There is no country-of-origin labeling law in the US, so a lot of online and grocery-store meat comes from Mexico and South America — Good Ranchers switched to American-only sourcing in 2020 once it had buying power to go direct. source →
04Most 'prime' grocery-store beef is Holstein dairy cattle rather than Angus; Good Ranchers sources upper choice and prime Angus using a steakhouse/chef approach rather than a retail approach. source →
What was actually said
And sometimes we talk about steak and meat, my two favorite things in the world. We're here with Ben Spell, founder and CEO of Good Ranchers, a good friend, a good partner.