Leadership & Decision-Making
Should a small business have a customer loyalty or rewards program?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01FiveStars raised just over $50 million to expand loyalty programs and shopping analytics for small brick-and-mortar retailers and small chains. source →
02Any small business should run a reward program that captures phone numbers or email addresses, because rewarding repeat purchases increases lifetime value and it's more expensive to lose customers than gain them. source →
In their words
What was actually said
And the radical dot company website and so excited about it and here's Riley with the news Here is the Radcast news Okay Okay, so five stars They're already established as a company in an app, but they are expanding now With a new way to run loyalty programs and shopping analytics for small brick and mortar retailers What or what's something that like small businesses can take away from this Expansion from five stars.
The episodes