Social Media Strategy
How is search retargeting different from SEO and pay-per-click?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Historically there were only two ways to reach search hand raisers: SEO, which works but takes time, and pay-per-click, which gets expensive fast in competitive categories. source →
02Search retargeting starts with an SEM-style keyword list; searches matched to those keywords become an audience you can activate in social, programmatic display, and OTT instead of only paid search. source →
In their words
What was actually said
You're taking the shot of espresso and moving on. Exactly. So again, to kind of recap, tremendous opportunity here with search retargeting, building keyword lists much like you would do for SEM or SEO where you're building keywords that are relevant to your product or service for just about any industry and you want to get those high search term but high intent keywords.
The episodes