Product & Innovation
How can a startup raise money from its own customers through equity crowdfunding?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Bringing experienced executives in-house through the investor can reduce how much money a company needs to raise, cut wasted experimentation, and reduce how much equity the founder gives away. source →
In their words
What 2 people actually said
But how do we do that, right? And this is great for other startups and other small businesses who are listening in is you want to involve your customers from the very beginning. One of the things that we do on every single sales call is not only show the product, but then say, hey, we are raising capital on equity crowdfunding.
Probably have some customers and clients already and we can accelerate their growth. We really want to be strategic investors. We called it loud to be loud and active and not silent investors because there's a lot of investors who put in money into opportunity or a startup.
The episodes
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