Advertising & Paid Media
What is the best Super Bowl commercial for storytelling?
Answered independently in 4 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01The Farmer's Dog was the team's pick for best Super Bowl LVII ad because it used simple, nostalgic storytelling tied directly to a reason to buy, not celebrity borrowed interest. source →
02Super Bowl LVII carried 51 ads from 46 different advertisers, an 8% ad increase over 2022, at roughly $7 million per 30-second spot. source →
03Google's 'Loretta' Super Bowl ad is worth studying as an example of showing product utility through emotional storytelling. source →
In their words
What 2 people actually said
And typically what we tend to see is ads that perform high in the ad meter typically don't perform well neurologically. So in terms of my level of surprise, I'm not surprised by what we see because we see a similar trend this year.
It's highly effective. I will be shocked if their sales don't go through the roof because it told a story of why to buy, what to buy in a very clever way. And just great storytelling and great cinematography slash just shooting and it was clear.
In the Super Bowl Super Bowl commercials are coming up folks. We're gonna have a rad cast special edition really where we are going to rehash The best of the Super Bowl ads.
The episodes
4 episodes answer this
Feb 17, 2023
The Week of February 17, 2023 Marketing and Business News: Super Bowl Ads Takeaway
Feb 18, 2022
Weekly Marketing and Advertising News, February 18, 2022: Super Bowl 56 Ads That Scored A Touchdown
Jan 7, 2022
Weekly Marketing and Advertising News, January 07, 2022: Blackberry Dies Today
Feb 18, 2021
Understanding the Neurological effect in Super Bowl Ads: How did the Super Bowl Ads Really Play Out?
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