How does the TikTok algorithm actually decide who sees your video?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Video is the worst-performing content type on LinkedIn — Richard says a video post gets roughly one-tenth the views of simply writing out the same message as text. source →
02Workaround: publish the post without the link, then immediately hit edit and paste the link in, so the algorithm scans the post before the link exists. source →
03LinkedIn only shows a new post to about 10% of your network as a test group, then decides distribution based on what that group does in the first hour. source →
04TikTok's algorithm is driven primarily by watch time — if people finish and share your video you get reach, so the fix for low views is more interesting content, not blaming the algorithm. source →
What 2 people actually said
So I hear so many people saying the algorithms out to get me, the algorithm isn't giving me views. No, people aren't giving you views because your video wasn't interesting. It's really not that deep and that's, that's what I'm constantly trying to communicate to people about TikTok is that it's really not rocket science.
I don't know if you can actually change the content It became you can add you can modify some of it, but you don't want to put it's not the so the algorithm is not going to Modify based on a picture or a video.