Social Media Strategy
Why did Modelo pass Bud Light as America's best-selling beer?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Bud Light lost its best-selling US beer spot to Modelo; Ryan's marketing lesson is to know your audience before making a brand statement. source →
02Bud Light lost the best-selling beer title in America to Modelo for the first time in two decades — Ryan frames it as a marketing 101 failure to pay attention to your audience, not a political story, and notes AB InBev owns both brands. source →
In their words
What was actually said
Madelo de-throened Bud Light in America. And here's what the number has to say. So for the first time in two decades, Bud Light has lost its title as best selling beer in America to Madelo.
So go, go, bro. If light has lost its number one position for the first time, we'll call it ever, but it's been a long time. And the irony is that Modello is now the number one beer in the US.
The episodes
2 episodes answer this
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