Social Media Strategy
Do Reels get more reach than photos on Instagram?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01On Instagram, photos are still the most posted format at 42% and carousels at 26%, yet Reels generate the most reach — Ryan's read is that Instagram is deliberately rewarding Reels to compete with TikTok, so creators should post Reels for distribution. source →
02Video earns roughly two times the engagement on Instagram — but it has to be the right video; use the search function to see what competitors and larger brands are posting and what is actually getting attention. source →
In their words
What was actually said
Some Instagram news. A new report shows that Reels are generating the most reach on Instagram. But the most commonly posted types of content are still photos at 42% carousels, which are, you know, multiple photos at one time are 26% and then Reels.
The, lastly, I think on Instagram, and the reason that I think it's so underserved for businesses is the engagement rate on Instagram is still, other than some, there's some dimensions with TikTok that certainly overcome this.
The episodes
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