Personal Brand & Positioning
Which ad platforms will work best over the next two years?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01AI will take entry-level, non-strategic white-collar roles — paralegals, spreadsheet and data-gathering jobs, basic social posting and community management — within roughly two to three years, not two to three decades. source →
02Test offers on Facebook and Instagram first, then expand — Jason expects short-form TikTok, YouTube ads for high ticket, and paid UGC with influencers to dominate the next two years. source →
In their words
What 2 people actually said
Facebook, Instagram are the gold mine. Yeah. Facebook and Instagram will always be the gold mine, but personally right now, I think that the future of ads over the next two years is going to be really more short form.
I'm the social media manager and I'm posting and I'm commenting and I'm doing things to manage. These sort of entry level non-strategic for the most part jobs are going to be taken by AI and agents, agentic AI over the next two years.
The episodes
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