Personal Brand & Positioning
What should you put at the start of an email subject line to get more opens?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Start your subject line with an emoji - not necessarily a smiley face, but a calendar or checkmark - and Jay's data shows opens lift by over 20%. source →
02Starting a subject line with 'and' or 'but' is currently outperforming other openers because AI would never recommend it, making the email feel human. source →
03Nobody reads a full subject line, so load the first few characters with the hook: a number, a capitalized word like NEW, or a symbol. source →
In their words
What was actually said
You are about to get the high octane growth blueprint you need to stop wasting time on fleeting trends and start building a real asset because email marketing is the one legacy channel that still crushes every conversion rate metric. We're unlocking the high converting secrets big brands rely on from using power words and emojis in your subject lines to leveraging the revolutionary data behind 15 million tested email intros with guru media hubs J.
The episodes