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Why did Walmart and Netflix open a Squid Game shopping hub?

Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.

Weekly Marketing and Advertising News, October 15, 2021: How Marketers Prepare For Halloween
The short answer

What the archive says

01Squid Game hit 111 million views in its first month, and Walmart and Netflix opened a shopping hub off the hype — proof that merch demand can be a marketing win even for dark, gory content. source →

In their words

What was actually said

Yeah, allocated and they don't even it's like fire Ross be listening like sending us someone If there's someone from fireball any one that's connected to fireball sin this podcast Yeah, and we need one fire keg yeah at least but the squid game is of marketing phenomenon and Walmart and Netflix are Opening a shopping like you I went in Walmart other day and they had sweatshirts and all kinds of stuff I'm seeing like pretty dark movie right?
Ryan Alford · Weekly Marketing and Advertising News, October 15, 2 (16:00)
The episodes

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