Product & Innovation
How did Nufabrx get its products into Walmart nationwide?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Walmart skipped a test market and rolled the product into 4,400 stores nationwide after the buyer immediately saw the correlation between shoppers buying pain creams and braces. source →
02The company started with lower-regulatory OTC topical products, manufactures in a GMP clean room registered with the FDA, and carries a drug facts label — which is why Walmart merchandises it in the pharmacy section. source →
In their words
What was actually said
So we're creating an entirely new category of clothing that we call healthwear. So whether it's a line of pain relief products. We have a line of pain relief top going on G-Zic infused measles, arms sleeves, foot ankle sleeves nationwide at Walmart.
The episodes