Personal Brand & Positioning
What makes an offer actually sell with cold paid traffic?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Two things make an offer sell: the size and speed of the problem it solves, and curiosity generated through strong copy, messaging and storytelling. source →
02Use Instagram story polls to test offer directions and Reddit forums to find what people are actually raging about or asking for. source →
03Only sell what you can actually fulfill — swiping guarantees and terminology you can't deliver on invites the FTC. source →
In their words
What was actually said
We also focus on their irresistible offers and their actual customer journey. So like how do we make sexy offers that convert will and cold traffic so that we can convert people very quickly, reduce sales cycles and make them a lot more money on their ads. And then also like packaging their offer.
The episodes