Social Media Strategy
Why are clients with little marketing experience the hardest to work with?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Clients with the least marketing sophistication are often the hardest to serve, not the easiest, because they don't know what they don't know and the agency can't run their business for them. source →
In their words
What was actually said
They've started a business and they know they need marketing, but they don't understand it. You would probably think from the outside looking at it, that would be the easiest client to work with. It's the hardest client to work with because they don't know what they don't know and they can't, you know, we can only do so much because we don't, we don't own their business.
The episodes