Advertising & Paid Media
Is TikTok Shop still offering free organic reach to sellers?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01TikTok Shop is ending free organic boosts - sellers should plan on a paid ad budget for reach or expect to fade away. source →
02Organic reach on TikTok is still real for small businesses: a print-on-demand shirt account got 1.5 million views and nearly 370,000 likes and now plans to sell 50,000 shirts by year end. source →
In their words
What 2 people actually said
Hey all these companies are pressing ahead because there's a lot of dollars but we got to make it make sense tiktok shop ends the free ride for sellers all man I was just getting ready on some sports cards on there now they're changing up the policies reach eyeballs brands must now open their wallets look I talk about this all the time.
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The episodes
2 episodes answer this
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