Social Media Strategy
How does Crumbl decide which cookie flavors make the menu?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Running eight or nine flavors at once broke operations, so Crumbl switched to four rotating flavors weekly plus chocolate chip and chilled sugar, creating scarcity and a one-to-two-times weekly return rate. source →
02Crumbl has never actively sold a franchise — every franchisee, starting with Sawyer's parents, sister and college roommate, came to them. source →
03Crumbl's rotating menu was born from operational failure — trying eight or nine flavors at once caused burnout and inventory shortages, so they cut to four rotating flavors weekly plus chocolate chip and chilled sugar. source →
In their words
What was actually said
So we put our heads together and we said we have to adapt or we're going to die. We have to innovate because our volume was just too high. We said let's just choose four unique flavors every week and let's rotate those out.
The episodes
2 episodes answer this
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