Social Media Strategy
Do micro influencers outperform celebrity influencer campaigns?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Shift budget from one-off mega influencer posts to an always-on ambassador program built from micro (10,000-50,000 followers) and nano (2,500-10,000 followers) creators. source →
02Give ambassadors unique links with UTMs and add a public leaderboard, since micro influencers are natively competitive and respond to gamification. source →
In their words
What was actually said
I think that's where a lot of the opportunity and the low-hanging fruit is today. And I time and time again see so many of these businesses that we engage with burning hours and burning cash, sort of chasing the Instagram DMs of these bigger influencers that end up in these campaigns that turn out to be absolute duds. And we'll lean into that nano and micro end of the scale today.
The episodes