Data, Research & Measurement
What outbound tools and data providers should a B2B sales team use?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Don't over-index on the most expensive data provider; pairing a cheaper provider like Apollo with list-cleaning tools such as MillionVerifier or ZeroBounce can produce a lower cost per accurate contact. source →
02Stop labeling under-performing pipeline as 'bad lead quality' — Josh's team is culturally banned from the phrase — and instead diagnose the specific process gap in raising awareness and interest before the sales conversation. source →
In their words
What 2 people actually said
It would go through all this stuff and then it would pull from different SCM tools to show how much they were spinning on ads. I was trying to build a manual bot to scrape the internet really just to get me leads. Now, this was really before they had the data providers they had.
Where is that being stored in the server of heaven cloud that it is? To me, it's about where that data goes and what are the potential positive and also more important than negative outcome that might happen from it. Your tools, your data today probably lives on Google.
The episodes
2 episodes answer this
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