Personal Brand & Positioning
How does Help a Reporter Out (HARO) work and is it still free?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01HARO is free for both sources and journalists, monetized by text ads in its three-times-daily newsletters (morning, afternoon, evening). source →
02Featured subscribers get early access to HARO queries, which matters because journalists often need a source before the next newsletter goes out three or four hours later. source →
03HARO now runs every pitch through AI detection and verifies profiles and sources, so journalists can one-click filter out fully AI-generated pitches. source →
In their words
What 2 people actually said
If you don't want to try to get featured in the media, you could also just receive featured content that's written by human experts. And then Harrow, Help Reporter Out, you can go to helpreporter.com, input your email address, and then you'll start to receive three times a day emails, morning, afternoon, and evening editions with different queries from journalists that are looking to get connected with sources and you could just reply directly.
He is the CEO of Featured.com. We talked about everything, earned media, PR, everything they're doing with Harrow. Help a reporter out.
The episodes
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