Advertising & Paid Media
Why does Amazon own the customer instead of the seller?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Amazon takes 15-35% of revenue and owns the customer outright - you cannot contact the buyer and have no relationship with them, so treat it as rented land. source →
02Convert Amazon buyers to DTC using the customer service insert as a touchpoint - offering 10% off a direct purchase can still net you more than the cut Amazon was taking. source →
In their words
What was actually said
And I you know the first strategy like number one in the deck is how we start you owning this on your property as fast as possible back over and you see and like it just so many products on Amazon you purchase they've the little cards like hey if there's a customer service issue let us know we want to be the first to know.
The episodes