Personal Brand & Positioning
Why did Mattel pull its Wicked dolls off the shelves?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Mattel had to pull Wicked dolls because the packaging listed a misprinted web address that led to adult content - Ryan notes from his Verizon proofreading days that high-profile typos slip through more often than people think. source →
In their words
What was actually said
I have my ranger roots been in the shop and I can't wait to get it back because I'm done with the Audi in these roads. Interesting news, article here to share with you guys, Mattel, the toy manufacturer. They had to pull a bunch of their wicked dolls off the shelves after somebody misprinted the web address that's on all the packaging.
The episodes