Personal Brand & Positioning
What does it actually take to take a small company public?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01A personal brand can be the deciding factor in financing - Rick's backers said they invested because he was 'the perfect spokesperson for a public company,' pointing to his Bloomberg, CNBC, CBS, Fox and Newsmax appearances. source →
02Mark big milestones with something tangible so you actually register the win - Rick bought a $6,000 bottle of Macallan M for his first $2M single deal and a limited-edition Panerai when the company listed. source →
In their words
What was actually said
For real, because I thought it was going to be like six months or a year or something like that. But then there were stages when we raised a couple hundred grand. But that just got us through our first reg A, which is a small public offering for a private company.
The episodes