Personal Brand & Positioning
How do you stop comparing your business to other entrepreneurs?
Answered independently in 3 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Stop comparing without context: a "million dollar launch" may have cost $750,000 in ads, and a "$10 million business" may be mostly affiliate and JV revenue. source →
02Define your own rubric for winning before you set revenue goals, so you stop moving the goalposts and beating yourself up at year end. source →
In their words
What was actually said
So when you're ready to get your business in front of other people, I want you to say, am I emotionally comparing?
We have no idea. The byline of the revenue on their profit and loss statement is taking up 82% of what they're bringing in. We know nothing about other people's businesses.
The episodes
3 episodes answer this
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