Personal Brand & Positioning
What is the Girls Like You (GLU) brand and why was it started?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Girls Like You (GLU) is built on the premise that it takes courage to grow up, and is deliberately named 'girls like you' rather than 'us' or 'me' so the identity stays open and individual. source →
02The GLU box itself is engineered to hold a smartphone so girls can watch the brand's nail tutorials while doing their nails; all of the brand's TikToks are shot using that stand. source →
In their words
What was actually said
We're fortunate enough to have a spread out office so we keep things warm in the studio and light. But Jan is the founder and CMO president extraordinaire of girls like you GLU glue for short.
The episodes