What is the difference between a nano influencer and a micro influencer?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Shift budget from one-off mega influencer posts to an always-on ambassador program built from micro (10,000-50,000 followers) and nano (2,500-10,000 followers) creators. source →
02Trust runs inversely to follower count, so brands are shifting budget from single big-name posts to always-on relationships with nano and micro creators. source →
03The Rave defines nano influencers as roughly 2,500-10,000 followers and micro as 10,000-50,000 — the bands where response rates and engagement are highest. source →
04Micro and nano influencers are natively competitive and metric-obsessed — add a leaderboard or contest to squeeze more output from the same program. source →
What was actually said
So those are the bands that we like to operate in. But we, like me personally, and you'll see this come through throughout the chat today, I'm a big fan of the nano and the micro. I love that small end of the influencer spectrum.
Whereas now if you go down that follow account tree these micro influencers and nano influencers tend to be the ones who have that high level of trust and high level of credibility within their audiences so that's where a lot of brands are shifting toward the activation.