Personal Brand & Positioning
How do you build an ecommerce brand around community and content instead of discounts?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Build super fans by facilitating connections among your audience rather than performing above them; SPI switched from one-off courses in 2021 to a single membership community with monthly recurring revenue. source →
02Ryan's warning to ecommerce founders: brands that arrive with a commoditized product, no community, and a weekly sale have no growth engine - community has to come first. source →
In their words
What 2 people actually said
The way to build super fans is to not necessarily look better in front of everybody else. It's to bring everybody together, right?
And it starts with community and you guys have started right square in the middle with that. I think it's brilliant. And I love how you're creating content and, and, and, and really building around the story of your audience in narratives that mean so much to them.
The episodes
3 episodes answer this
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