Personal Brand & Positioning
How did Hope Family Wines survive losing its restaurant business during COVID?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Hope Family Wines had 62% of its national business in restaurants; when that collapsed, Austin rallied the sales team to chase any account — 'I don't care if we sell one at 711' — and the company still grew for the year. source →
In their words
What 2 people actually said
You can't wait to get out the winery here soon. But Austin, so what's happening with everything, you know, since we last talk and maybe start just, you know, like I mentioned, pre episode, you know, our audience is growing. Let's give them a little bit, you know, that synopsis real fast of your background and hope family wines and everything there.
So we started making some pulp wines selling pulp wine here and there. And, um, and then that's where we met Chuck Wagner, which is a family started Liberty School.
The episodes
2 episodes answer this
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