Personal Brand & Positioning
Why does brand building matter more than direct response copy now?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
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But they'll pay more money because they have the connection they feel to the brand because of how much they believe in the brand and what the brand stands for that message. So the word I'm coming out here is community. It's brand building and this is not something traditional direct marketers are aware of or even know I wouldn't be before you today.
In this episode we sat down with Sean Whalen, founder of Lion's Not Sheep. Listen in as he shares his raw, unfiltered journey into building a multi-million dollar brand by speaking his truth and encouraging others to do the same. A lot of great insights from this conversation that starts right about now.
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