Personal Brand & Positioning
How do you pitch bold marketing ideas clients are afraid of?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Use the folder as leverage in a pitch — Kyle opened new-business meetings by telling clients that anything they rejected would be sold to a competitor next year, and it got more bold work approved. source →
In their words
What was actually said
I probably, I haven't looked lately, but I've been saving ideas there since maybe 2015 and every new laptop I get I transfer the folder over. And so there's maybe a thousand pieces of copy or scripts or different campaign ideas in there. And I used to pitch clients off when I was doing a lot of new business and I would pull up my desktop as the pitch started and I'd point to that folder.
The episodes