Advertising & Paid Media
What does the NBA's Amazon Prime streaming deal mean for cable?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Sports leagues are the accelerant for cord cutting — ESPN one week, Amazon and the NBA the next — and the cable box is losing to an app-and-streaming world. source →
02Expect shoppable sports: with the NBA on Amazon Prime Video, Ryan predicts you'll soon be able to tap a jersey on screen mid-game and have it delivered the same day. source →
In their words
What was actually said
The court cutters, we've been talking court cutting for 10 plus years, but it's officially coming for cable. You've got apps, you've got these gigantic platforms, Google, Amazon, Apple, these huge, huge platforms where people are already existing every day, shopping every day, watching content every day. You've got prime video, you've got prime shopping, you have the integration of that.
The episodes