Does adding a link to a LinkedIn post hurt your reach?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Adding an outbound link cuts that test group in half, and a YouTube link cuts it another 20-30% — because LinkedIn doesn't want to send traffic to a competitor's ad business. source →
02Workaround: publish the post without the link, then immediately hit edit and paste the link in, so the algorithm scans the post before the link exists. source →
03Video is the worst-performing content type on LinkedIn — Richard says a video post gets roughly one-tenth the views of simply writing out the same message as text. source →
04LinkedIn only shows a new post to about 10% of your network as a test group, then decides distribution based on what that group does in the first hour. source →
What was actually said
If you have a link in that post It will cut that test group in half So now you're 430 people is down to 215 people If that link is to a YouTube video It'll cut it by another 20 to 30% so you'll be under sub 200 people.