Social Media Strategy
Is organic reach on social media dead?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Treat organic social reach as a temporary arbitrage opportunity: any platform that monetizes eyeballs will keep tightening the faucet until reach is effectively gone. source →
In their words
What was actually said
Hey guys, happy holidays really looking forward to this episode of the Radical Company podcast. I think you'll get a lot out of it. I sat down with our growth marketing strategist, hear it, Radical, Robbie Fitzwater and I discuss the role of relationship marketing in today's landscape, the reality of organic social media going away, and the importance of that relationship and what we describe as chivalry with your existing clients and prospects, and how you have to build that relationship over time.
The episodes