Mindset, Grit & Failure
How did Lean Kitchen Company grow to 27 locations?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Lean Kitchen positions itself between expensive cafe meals and cheap frozen dinners at $8 to $10 per meal, with meal plans like 10 meals for $85 — define your price identity before you scale. source →
02Bandwidth determines what you can take on: Austin stopped opening his own Lean Kitchen and ice cream stores to focus entirely on franchise growth and put excess profits into passive investments. source →
In their words
What was actually said
And so definitely I've stopped opening my own stores. I'm not doing more ice cream stores for the foreseeable future. My plan is to lean hard core in the lean kitchen and see what we can do with that.
The episodes