Right About Now with Ryan AlfordSearch 660 episodes
Advertising & Paid Media

Why did Apple, Target and Costco grow during COVID?

Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.

Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The "Brand Game" During COVID
A Story of Growth: How Buff City Soap is leveraging Shopify and it's people to take a giant leap foward
The short answer

What the archive says

01Buff City Soap 10x'd its top-line revenue year-over-year before even entering Q4, with 40-60%+ of annual revenue expected from the holiday quarter. source →

02Apple, Target and Costco posted big gains through COVID largely because they were allowed to stay open while local and mom-and-pop stores were shut down. source →

In their words

What 2 people actually said

Let's call it gif the pro call it gif bruv Yes, probably There we go. Okay, so moving on apple target and Costco So we're looking at revenue numbers and The bigger getting bigger They did extremely well during covid go figure who would have thought the whiteboard says the only stores that got to stay open Online offline Wow did well are the UK watchdog is gonna get them to sell part of what they own too.
Ryan Alford · Weekly Marketing and Advertising News, September 10, (24:15)
And then in addition to that, I've been doing support for digital marketing for the entire Buff City system. So we are just to kind of give some context on Buff City. We are a primarily physical retail soap company.
Sanjay Jenkins · A Story of Growth: How Buff City Soap is leveraging (7:14)
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