Social Media Strategy
How can small businesses compete on social media without a marketing budget?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Social media is rented land; email is an opt-in channel you control, so use social reach to move people onto a list you own. source →
02Constant Contact's most recent Small Business Now research found around 70% of small businesses plan to spend more on marketing, even with inflation as a top concern. source →
03Across every channel studied, businesses implementing AI reported better marketing results than those that weren't. source →
04Treat AI less as a content machine and more as a data analyst: feed it your email and social performance data and ask what to do next. source →
In their words
What 2 people actually said
If there's any small business listening right now, I'd say you have permission to not do everything all at once. Start some place and get that working for you and then add to it. What we see this latest study tells us that social media and email marketing are the two channels that are driving the most value for people.
We figured out how not to build an MVP, how not to raise capital. And by the end of college, we had raised a few hundred thousand dollars towards the project, but again, we were way too early. But then figured out that social media marketing and marketing in general for small businesses wasn't at the level it should have been for underdogs.
The episodes
2 episodes answer this
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