Should I run paid ads before validating my offer?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Sequence your growth: build traction organically first, then use paid ads to amplify what already works — paid ads on an unproven offer just amplify what isn't working. source →
02You can build multi-six figures without a funnel or paid ads — Alexa's coaching program did it in 90 days using Instagram alone. source →
03Validate demand before you build: put up a landing page and see if anyone wants the offer instead of spending months or thousands on something perfect. source →
04Even with well-funded clients, run a learning phase first; Alexa's team ran two weeks of impression-based display to collect data before switching to a cost-per-acquisition model. source →
What was actually said
The worst thing that you could do is put paid ads on an offer. When you don't know people want it, all paid ads does is amplify what isn't working.