Social Media Strategy
How did Jack in the Box troll McDonald's broken ice cream machines?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Jack in the Box didn't just buy a billboard — it took over the website that tracks broken McDonald's ice cream machines by zip code, a low-cost competitive trolling play. source →
02McDonald's ice cream machines are reportedly down so often because the machine's manufacturer built a software fault it holds the monopoly to repair; Ryan argues the scarcity actually makes people want the McFlurry more. source →
In their words
What 2 people actually said
What's what's the always the issue when you want an ice cream McDonald's broken machines broken There's a website that literally keeps up to date with exactly the number of machines that are broken in the United States You plug in your zip code you go there and jack in the box Uh Either bought or sponsored the entire website to get a whole takeover.
They're going to make a sequel though called the founder to the ice cream machine. It's downwards. He's having like an existential crisis so that all his ice cream machines be down.
The episodes
2 episodes answer this
Also asked as