Personal Brand & Positioning
How should small businesses show up in ChatGPT and Gemini answers?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Organic search traffic is measurably declining for their clients while referral traffic from ChatGPT, Gemini and Grok is rising — being referenced in AI answers is now part of visibility. source →
02Aim to be referenced inside AI-generated answers for research-stage queries, then make sure you also rank in search for the moment someone is ready to buy. source →
In their words
What 2 people actually said
Obviously, search is important to me, but I have seen, partially because what we just talked about, traffic from search going down for our customers, organic traffic going down, seeing more traffic coming from ChatGPT, from Gemini, from Grok or the other platforms. But This episode is brought to you by HighLevel. Make sure to check out the link in the show notes to sign up for your 14-day free trial.
Are you seeing the companies that you guys work with? With ChatGPT, you've got AI that can act as agents and do things. Are savvy businesses needing more agencies or less agency help?
The episodes
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